Launching Your New Product with a Bang

Whether you run a small business or sell your products on a blog or ecommerce store, there can be a lot of pressure when it comes to launching a new product. You want your product to be seen, to stand out from the rest of your range and to get noticed. But, you may not have a huge marketing budget or team behind you to help. Launching a new product with a bang can really get you noticed, increase traffic and bring new customers to your business. This one launch could help to make you a success if you get the launch just right. Let’s take a look at some great ways to do just that. 

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Build Up the Excitement

If you want to launch with a bang, you can’t just put your product online and let everyone know. You need to start promoting beforehand. You have got to get people excited, make them feel like they are waiting for something big. 

Read these tips for writing a successful press release, launch a “coming soon” landing page with a few details, some pictures and a teaser, and then link to it from your social media accounts.

Start a countdown at least a week before your product launches and promote as much as you possibly can. Mention your new product everywhere. Tell as many people as you can and try to initiate conversations. 

Collect Emails

A product launch is a fantastic chance to boost your email list long-term. Put an email sign up on your new products landing page to collect emails. Perhaps offering a special offer or an advanced first look if people sign up early or pre-order. 

Other Content

The best way to get people talking about your launch is branching out and reaching a wider audience. There are several ways that you can do this. Firstly, try new forms of social media. Post videos on YouTube and film fun, behind the scenes videos on Facebook and Instagram. You could show your product being boxed ready for delivery or offer sneak peeks at the designs. This will get people interested, but also give them a unique chance to see more of your company.

Secondly, post-alternative content on your site. Instead of just products, reviews and information, start a blog. Before launching a product, it’s a good idea to show your audience that they need it. Educate them, before selling to them. Say you are selling a sleep aid, you could write blog posts about the importance of sleep, or the effects of not getting enough sleep. Make your audience need you.

Finally, guest posting is a great way to grow your audience. Many blogs accept well-written guest posts and allow you to mention your site or products. Use this as a way to get the word out and find new customers. 

Launching a new product is tough. But, it’s also exciting and incredibly rewarding, just make sure you give yourself enough time to make a big bang.