Communicating in Business: Need to Knows

 Communicating in Business: Need to Knows = Photo credit : Izzie R - Unsplash
Photo credit : Izzie R - Unsplash

In business, perhaps the most important skill you can develop is communication. Whatever other areas you are expert in, from coding to HR, if you can’t communicate your ideas effectively, so people understand and are persuaded by you, you won’t be able to use them effectively.

This a short guide to communicating clearly in business, so you can get the results you need.


If you’re feeling insecure, it’s tempting to cloak your emails in business jargon. The idea is that using this specialist language will help you look (and feel) like an expert and others will more readily trust you and agree with your ideas.

Unfortunately this often has the opposite effect. Misplaced business jargon actually makes people trust you less. The best way to get your ideas across is to explain them in direct, simple terms. This lets people see you have the confidence to let your plans speak for themselves.

Educate Yourself

That’s not to say there’s not a place for a specialist terminology. The correct specialist term can help you keep your communication short and to the point, but you need to be sure of two things: that you know what it means and that your audience does. If you use the wrong term in the wrong place, you run the risk of falling into the trap described above. If your audience doesn’t understand the term, you’re sabotaging your own attempt to be understood. 

For example, it’s useful to abbreviate to PPC and SEO when you’re talking with your own marketing team. If you’re pitching to a client who doesn’t specialise in marketing, you’ll want to spend some time explaining Pay-Per-Click advertising and Search Engine Optimisation so you don’t lock them out of the conversation.


Think about the best way you can deliver your communications given how they fit into the rest of the business. If you’re giving feedback on someone else’s ideas delivered by email, it makes sense to use email yourself. Breaking the chain would be disruptive and hard to explain,

If you need to explain some major changes, needing an engaged audience like training on new processes, or if you’re giving sensitive news, it makes more sense to do it in person. It increases engagement and helps the audience retain your ideas if you do it outside the usual environment.

If you’re looking to pull people in from across a national company, it makes sense to hire space somewhere central and accessible. If you look for a meeting room Manchester has plenty to offer and is well sited for access to the rest of the country.