Are You Hurting Your SEO Strategy with These Web Design Mistakes?

Are You Hurting Your SEO Strategy with These Web Design Mistakes?

Search engine optimisation (SEO) is a complicated field. There are a number of different factors that come together to determine where you place in the search engine result pages. How your website looks, works, and the content it contains plays a critical role in determining how successful your approach to SEO is. If you are committing any of the web design errors mentioned below, your search engine ranking will be suffering as a result.

Thin content – Your product and service pages are critical. You will get more business if you can get a higher ranking for them. There are a number of mistakes a lot of websites are making in this regard, though. This includes not having any product or service pages on the website it all. If you do this, you are missing out on the chance for you to organically rank your target keywords. You should also avoid listing several products or services on one page, and you need to ensure that the text on your product pages isn’t sparse.

Infinite scroll – Infinite scroll isn’t a definite no-no! However, if this popular web design approach is not implemented correctly, it can definitely hurt your SEO ranking. If you have not properly set your pagination, the search engine crawlers will not be able to locate your pages, which is a big problem.

Text in images – Search engines can comprehend text more easily than other forms of content. Of course, sharing videos, podcasts, and images is a great way to boost engagement and experience. Nevertheless, search engine crawlers are going to be looking for keyword phrases in important locations, and a lot of websites are making the critical error of putting text into an image. The correct approach is to place a text layer over the top of the image. Why? Well, search engines aren’t human, so they don’t view a photo or picture in the same way that we do. If a text layer is not used, it is like the text does not exist at all.

Not mobile friendly – Two years ago, Google launched an algorithm update, which punished websites that were not mobile friendly. If your website, therefore, is not mobile friendly at present, you can rest assured that your ranking is suffering massively. Your website needs to work just as well on a desktop computer, as it does on a mobile phone. Moreover, your SEO approach should be tweaked too. After all, SEO for mobile devices and desktop computers isn’t the same.

Large images and media files – Last but not least, if your images and media files are too big, they could be doing more damage than you realise. Yes, your website may look incredible. However, the files may be too big to the extent that they are slowing down the speed of your website. A slow load time will result in a lower ranking. Luckily, there are plenty of free tools on the website that enable you to find out whether your media files are too big.