Getting Your Business To Socialise

Launching a small business is like introducing a person to a community; everyone will want to know what they contribute to the people or the community as a whole. Not to mention, the success of your business rests on how well it interacts with other people. It all comes down to how you, your products and services, and your partners market your new business to the general public, whether it’s online or out in the real world. The question is; what exactly does it mean to make your business more social?
Get on social media
Getting Your Business To Socialise
This is an obvious answer, but it is one of the easiest ways to advertise your business for free. If you create a Facebook page for your business, everyone can easily see your opening hours, leave reviews for other people to see, and they can easily access your website. You can make multiple profiles on different social media platforms that are relevant to your business; if you’ve just opened a small cafe, you might benefit from a profile on Instagram or Pinterest for more visual posts of your menu. If you’re an office offering administrative services, or anything like that, LinkedIn is an excellent place to make business contacts and exchange services. You don’t have to be on every social media platform, but being regularly active on one or two could definitely increase your online presence, and introduce your business to a wider community.
Attend local events
Getting Your Business To Socialise
Perhaps you just want to keep your business to a local audience. In that case, while having a social media page could still be useful, you also need to bring your business out to local events. This could range from sponsoring a local race, or setting up pop up shops at fundraisers or summer fairs. Having a booth at an event gives the community a chance to sample your products, and gives you an opportunity to hand out business cards and let people know where you are. It’s even better if you haven’t officially launched your business yet, because it generates hype before opening day. If you make a point of going to local events on an annual basis, you can establish your business as a part of the community, and you’ll meet potential new customers every year.
Visit trade shows
Getting Your Business To Socialise
When you eventually decide you want to expand your business, or you just want some advice on how to improve a few things, attending a trade show is a fantastic opportunity to make vital business connections. While you’re at the trade show, you can connect directly with your target audience, pitch your business to potential customers, and to get advice from established professionals in your industry. You don’t even need to have a booth if you don’t feel you’re ready; just by buying a ticket you get access to a customer base and make important business contacts.
It can be daunting to put your business out there, but it does increase your chances of getting noticed by customers.