So you think you're pretty good at selling? Well, that's great, but there is always room for improvement right? After all the more you sell, the more successful your business will be, and who better to learn from than those that are already ranked as top sales people?
With this in mind, read on to find out about improving your selling skills.
Everyone has come across that one salesperson that is way too enthusiastic about what they are trying to unload, and it just comes across as annoying. However, having a little genuine enthusiasm for the product or service that you're selling, and being able to apply this to how it can help your customer, is something that is definitely worth while.
After all, if your customer is being asked to part with their hard earned cash, they will want to know what the benefits and USP of your particular product are. So make sure you are up to speed on these, as well as how they relate particularly to your customer's situation to help you make that sale.
Asking for help
Next, really great salespeople know when to ask for help. It's not a sign of weakness, it's a way of getting better at what you are doing. You can ask for help in getting to know the product better. Maybe your colleagues know something about it, you don't. Or maybe the people that make it have some information that could be useful to you?
You can also ask for help regarding your own performance. Everyone has bad days where the targets seem out of reach, but if you are struggling consistently, there is no shame in asking for a bit of extra sales training, focusing on the skills of negotiation, presentation, and winning tenders. After all, it just that your desire to be good at your job, who can fault you for that?
Next, successful sales people always know the value of making a personal connection with their clients. Again there is a right way and wrong way to do this. The wrong way is talking all about yourself and what a terrible weekend you've had when Aunt Mabel had to go into hospital. No one wants to know about your problems, especially clients.
Instead, what works much better is sharing a little about your life, in a brief way if asked. Like what you have a family or a pet or something nice you did at the weekend.
However, the most important thing is to acknowledge and listen to your clients. This can be in a personal way, for example asking them what they do in their spare time, or it can be about work and your product. It is by being listened to that people feel most valued, and valued people will buy from you every time! In addition, in listening to people, you can get to understand the type of problem they are encountering. Thus giving you some info on how to pitch your sale to make it more relevant to what they need.