You’ve set up your company. Your product design is flawless, your customer service is top rate and your prices are competitive. But you’re still not making as many sales as you’d like. This happens to the best of us. We’re left wondering where we’ve gone wrong and questioning why we aren’t generating as much profit as we’d like. But not to worry. Chances are that you just need to make a few little adjustments to your brand’s image! We live in an age where aesthetics rule. Think of the success of photo feeds such as Instagram. People don’t only want products that suit their aesthetic, but they want to purchase them from a source that reflect their tastes too. Here are a few tips and tricks to improve your brand image to boost your sales.
Web and App Design
Your website and your brand app are two of the main ways that customers will come into contact with what you’re selling. So make sure that it looks fresh, neat and professional. Consumers are unlikely to make any purchases from sites that look like they could have been set up by anyone. To avoid this, purchase a custom domain name, sign up for a custom business email address and employ the help of a digital agency who will be able to bring a mix of tech know-how and creative passion to the creation of your online presence. Remember, when operating online, effective visual communication is key. It’s one of the only means of communication you have with your customer, so make the most of it!
The way that you photograph your product inventory can make all the difference between making sales and losing customers to competitors. If you are selling small objects, you can take high-quality photos of your stock yourself from home. Nowadays, most people’s smartphones have high enough quality cameras to take adequate stock images. But you’ll need a couple more things. First, a white background. This helps to make your product stand out. Cluttered or brightly colored backgrounds can take the focus away from the product itself. But a plain white backdrop will focus all of your customers’ attention on the item that’s on sale. Invest in a small white sweep from your local photography store. You’ll get plenty of use out of it and it will definitely be worth the investment. Next step? Lighting. If you have time in the day to shoot pictures, make the most of the natural daylight. This is generally the best lighting for taking pictures of products and will give an accurate depiction of how things really look. Alternatively, you can use professional lighting. This can be hired or bought. The option that you choose should depend on how often you’ll be using the equipment. Another option that you can try out is a complete, portable setup like photo Lightcase.
Once you have an impressive looking website and app, paired with professional grade product photography, you should see a dramatic increase in your sales. Consumers will see your brand as legitimate and trustworthy, meaning that they will exchange their cash for products without hesitation.