Are You Underestimating Your Pitching Process?



When you work in any area of the business world, there’s a high chance that you’re putting a lot of time and effort into making the show run right. Whether you’re a business owner or a manager, you often want to make sure that the sales are up and the profits are following suit. So, you can often find yourself trying to come up with new ways to make that happen. However, it’s worth noting that going with the new isn’t always the best idea. Sometimes, you need to focus on a few tried and tested ways to get the results you want.

One of the best tried and tested ways that often gets overlooked in business in pitching. There are so many different reasons for why you may need to pitch in business, but business owners and managers fail to see the importance of pitching. Until now. Because it’s time that you started taking the pitching process seriously. If you want to see a difference in the way your business operates and finally get the growth you’ve been looking for, you have to start appreciating the power of pitching.

What Is A Pitch?

Firstly, let’s consider exactly what a pitch is. If you’re new to the business world or you’ve never been that involved in sales or marketing, it may be something that you’re not that familiar with. But the pitching process often involves some form of presentation or discussion given by one person to another or a group of people to another group. It’s easiest to understand by seeing it as a rationale for why time or resources should be given to a specific idea.

Why Do We Do It?

Now, that may not make anything that much clearer for you, but it will. A lot of the time, the reasons why we pitch are connected to growth. You’re either going to want to sell something, like your business's product or service, or sell an idea. The latter is more connected to a reason why you may need a budget for your idea, for example. In some circumstances, pitching can be the best way to sell yourself, market your services or promote your product.

What Should It Involve?

So, now that you know a little more about pitching and why we do it, you may be wondering what the process itself involves. Well, if you’re looking to sell your product or service, you're going to be pitching outside of your business to other companies or individuals. You may contact them first and then present your pitch or even lead with it. However, you may also find that you’re pitching with your business, to the business owner or manager's above you if you want to get a sign off on your idea. In this circumstance, you’ll often go right on in with your presentation.

When Should You Do It?

Okay, then there’s also the timing of pitching to think about. When it comes to pitching and pitching at the right time, you’re going to want to make sure that it’s all connected to your plans for growth. When it comes to sales pitches, you should be doing these in line with your strategies and goals for sales itself. That way, you’ll be able to ensure that you go from strength to strength.


What Should It Contain?

If you’re starting to realize that you should be pitching more, you may wonder exactly what your pitches should look like. While there are a few key elements to a perfect pitch, you are going to need to make sure that you tailor each to your own skills and experiences. Alongside key information about your business or your idea, and the rationale and justifications behind why you’re pitching, you need to make sure that you’re pitch is genuine and honest if you want it to work.

Can You Practice?

When everything starts to sound or seem like it’s too much, you may be wondering if you’re going to throw yourself in at the deep end. And the answer is no; you don’t. In fact, you can definitely get some practice in with your pitching. Rehearsing with colleagues or even in front of a friend or family member is always a good idea. Not only will you get used to the idea, but you can iron out any rusty starts too.

What If You Mess Up?

At this point, you’re probably wondering a) if you’re going to mess up, and b) what would happen if you did? Well, try not to worry about either answer just yet. Yes, it is possible that you’re going to make pitching mistakes, but don’t dwell on them. Every mistake you make in business is a learning curve. Whether you’re pitching to your boss or to a potential customer, any mistake that you make will be a way of learning what not to do the next time around.

Help, I’m Not Confident Enough!

And if you really feel as if you’re not going to be able to get the entire pitching process right to start off with, don’t panic. Instead, get help. There are so many different kinds of workshops or consultants that can help you to perfect your pitching process. By getting a bit of practice in, understanding the basis, and learning from someone who has been there and done that, you’ll soon feel confident enough.


What Will Make Me Feel The Part?

When you do finally find your feet with the idea of getting your pitches out there, you may want to make sure that you’re as prepared as you can be. One of the ways that you can do that is to make sure that you have the right tools. Your presentation is one of them, so you may benefit from having an expert, like Buffalo 7, design it for you. But that’s not all. You also need to feel confident that you know everything there is you need to know about your pitch so that you’re happy to take questions on it.

Can I Fake It?

When you start to pitch, or you’re even working on your first pitch you may want to think about faking it. Sometimes, you just need a little confidence boost in order to make it through. Although you may not be super skilled and experienced, by telling yourself you are, you may be able to come off as if you are during the pitch too. Also, be sure to dress with confidence for your pitch too. You’d be surprised how dressing the part can make you feel the part too.

Do I Have To Do It?

In short, no. Thanks to the world of outsourcing, you don’t actually have to do your own pitches yourself. Instead, you can hire someone to do it for you. While it’s not the best ideas to ignore the need to pitch altogether, if you can’t get on board with doing it yourself, don’t sweat it. With different sales, marketing, and even pitching professionals available, you can get an expert on the job to nail if for you.

Is It Always About Sales And Marketing?

But it’s always useful to know that you may not always be pitching for sales or marketing purposes. Sometimes, you may want to pitch for financial reasons too. As your business starts to grow, you could find that you need to get investment. And when you’re looking for investors, you’re often going to need a killer pitch. It can also be the same when you need to convince your stakeholders of an idea that you want to roll with.