If you’ve worked tirelessly to develop a product that you’re incredibly proud of, it’s understandable to want to plan a perfect launch event. You don’t want to have invested all that time and effort for the event to fall flat. If you’re preparing to introduce the world to your brilliant new product, here are some tips to help you launch your business like a pro.
Finding a venue
If you’re hosting an event, you’ll need a venue. Today, there’s a huge variety of options on offer when it comes to product launches, and you don’t have to opt for the old favorite of a conference room. There’s no reason why you can’t think outside the box and come up with something more original. Think about what’s relevant to your business, and try and find a location that will make your launch memorable. Think galleries, pop-up shops or aquariums rather than places your guests have probably been to many times before. Draw up a budget beforehand, and make sure your plans fit in with the figures.
Selecting your guests
Drawing up your guest list is a really important stage of planning an event. Think about who you want there, and who could make a positive difference to your business. You could invite bloggers, representatives from the local press and the owners of local shops who may be interested in sticking your product, as well as buyers from online retailers and larger chains. Exposure is good for business, so try and encourage people to share stories online and use social media to talk about the event and the product itself.
Preparing your presentation and showcasing your product
When you invite people to a launch, they expect to go away knowing all about what you do and who you are. A polished, confident presentation can persuade people to invest in you and encourage them to give your product a try. Do some demonstrations and give out samples. The look of your product is really important, so consider how the packaging represents your brand before the event. If you’re proud of the unique printed pouch packaging you’ve designed or you feel like that the brand name and slogan are really strong, make sure these are focal points of the presentation. People respond to visual stimuli, so use video clips, images, and interactive demonstrations to show off your product, rather than trying to describe what it looks or rambling on about why it’s so brilliant. Pass the product around, let people have a good look at it, and send your guests home with some branded merchandise. Be prepared to answer tough questions, and make sure you have the numbers pinned down before you start speaking.
Even if your launch went really well, there are no guarantees that you’re going to suddenly receive an influx of orders. It’s a good idea to contact those who expressed an interest after the event and maintain contact.
Are you preparing to launch a new product? If so, you may be thinking about ways you can plan an event to remember. Hopefully, this guide will come in handy, and you’ll be making waves in no time.