In this day and age, your website can make or break you. If you consider the importance of a shop window when you’re wandering around the mall, this will give you some idea of the impact a fantastic website can have. If you’re launching a new business or you’re already up and running, but your site is underwhelming, here are some hacks to help you design a website with the wow factor.
If you’re not a web designer or you lack creative flair, the first decision you need to make is how you’re going to design your site. There are various options open to you. You could hire a freelancer, contact some professional agencies or check out courses on offer from companies like Training Connection, which will give you the skills you need to navigate the design processes. The choice you make may depend on your skill level, your budget, and your plans for the future. Weigh up the options and make a decision once you have all the information you need.
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Choosing themes, styles, and colors
Whether you are working with an agency, a freelancer or designing your own site, it’s wise to consider multiple ideas and play around with formats, colors, and themes. Choose a design that leaps out from the screen and make sure the style is relevant to your business. If you’re running an accountancy firm, you don’t want a floral background and bright shades. If you have a dog walking business, it makes sense to embrace the animal theme. Try and avoid anything too garish and busy and keep the layout simple. It’s best to stick to small passages of text and to use video clips and images to enhance the aesthetic appeal. If you’ve already been working on your branding, and you have a logo or a strapline, make sure these have a prominent position on the homepage.
These days, it’s not enough to have a website that looks brilliant. Consumers want more, and as a company owner, you should do your best to give it to them. If you have a retail site, for example, and customers are thinking about making a purchase, it’s really useful to have an interactive feature, which enables you to answer questions, chat with clients, and act quickly if there are any issues. If a client is about to add an item to the basket, but they have a question about sizing, for example, if you can answer it immediately, there’s a good chance you’ll seal the deal. If it takes you a day to respond or there’s no way of the customer getting in touch with you online, you may lose the sale.
A lot of us spend a lot of time online. When you’re competing for sales, it’s always good to be different so that you can stand out from the crowd. If you can offer something original, like a fabulously funny blog or a feature that enables you to take a virtual tour, this will help you attract new clients and beat the competition.
If you own a business in the modern age, there are few things more important than your website. If you don’t already have a website that makes people say ‘wow,’ take these tips on board. Put yourself in a customer’s shoes and design something that is appealing to the senses, easy to use, and a little bit different.