Your customers are the most important people to your business. After all, without orders being made or subscriptions being paid, your operation’s not going to be able to survive for long! Most businesses could benefit from becoming more customer-orientated, so here are just a few effective ways to make your business strategy much more customer-friendly.
Offer Support Around the Clock
Everyone knows, first-hand, the importance of excellent customer service and support. We’ve all had at least one instance where we’ve had to call a business up over some query or issue with their product, and been passed from department to department, talking to customer-facing agents who seem to have no real idea of what they’re doing. Avoiding this, and going above and beyond your industry’s standard to provide an excellent level of customer service, is essential to making your brand more customer-friendly and desirable. At the very least, you should be making sure that your customers can get a hold of you around the clock, and never have to wait to have their issues resolved. Through a combination of social media, phone and other channels, you can make sure your customers always have a platform to leave feedback, ask questions, and log complaints.
Get an App
Image from Pixabay
Mobile technology is a huge staple of our day-to-day lives these days, and you need to be making your business fit in with this phenomenon if you want to make it as customer-friendly as possible. One of the most effective ways of doing this is having a business app that your customers can use to view and order products, get support on your services, or simply learn more about the company.
There are a range of benefits a business can gain from having an app, and with development becoming more and more accessible, there’s really no reason to put it off any longer. Businesses like The App Developers cater to companies of all sizes and niches, and after just a little correspondence, you’ll be able to let the professionals get to work on an app that’s perfect for your venture’s needs. Even if your business model doesn’t leave a lot of room for adding to the customer’s experience with your app, you can still add a potent dose of professionalism to your brand by having an app on the market.
Respond to Feedback
Now, more than ever, it’s essential to show customers that you value their input, and take their suggestions on board. The best way to assure you’re doing this is actively responding to all the feedback you receive. With social media being such a large part of branding these days, it’s extremely easy for any customer to give feedback to a given business. If you brush off the feedback and queries you receive through Facebook and Twitter, or don’t reply to them at all, your brand’s reputation is going to suffer massively. Be prompt, polite, and informative with responding to all the customer feedback you receive. Inc has a helpful article for doing this effectively.